Allure Skateboards (founded July 2020) has the aim to make a clothing brand that is a skate brand that skaters can use as a platform to express themselves and show off their creativity and everything important to them about skateboarding. It allows for others to show what skateboarding means to them. As well as this it isn’t just for skateboarders, its for the artists. We don’t only just care about the skateboarders, we also care about the background of it. The filmers, photographers, producers of the music for the clip. When you buy a garment from us, u become a member of the brand, an asset, you join the MOVEMENT. We want to show through our brand how much skateboarding brings people together and what it means to us.